Why is adoption the biggest challenge in corporate AI rollouts?
- Neil Marley

- 4 days ago
- 1 min read

Adoption is the number one item in corporate AI projects. By miles. People will only start to use new tools if they understand why, know it’s not a threat and if they are fit for purpose. I would not punish/reward usage in the way being suggested in this article. If the tools are no good then people won't use them. Instead, perhaps punish the people serving up the tools: they should link usage KPIs to the promotion of the business system tool teams. Employee KPIs should be customer sat, revenue, margin and risk. Are the CEO and the Board using the tools that they expect everyone else to use? Linking AI usage to promotions will lead to all kinds of very odd behaviours. Big companies never seem to learn. KPIs like this are actually damaging their business. World’s largest consultancy links staff’s AI use to promotion. https://www.thetimes.com/article/d0097d11-4a6c-4145-8747-80984915ede6?shareToken=cc875372daebee9557746a476cf179ec



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