Why do clarity and repetition matter in team messaging?

Clarity and repetition of key themes are fundamental tenets of messaging.

If you asked your team these questions, do you think you would get consistent answers from them?

1. What does our business do?

2. What is the top priority for our business?

3. What is your role in that and what are your goals for this week/quarter?

In my experience people find it hard to move their thinking to 1 and 2 when they spend so much time in one detailed element of 3. The context switch is jarring.

Be prepared to repeat the answers for 1 and 2 again and forever. If you can make the message simple, easy to digest and to remember, then you are helping your team. Don't expect everyone to remember a whole strategy deck full of nuance -- just the key points.

If you're not sure you really know the answers to 1 and 2 then I know some people who can help you get there.