What is the best starting point for AI Transformation?
- Neil Marley

- 3 days ago
- 1 min read

I was at the Microsoft AI Tour last week.
Microsoft exists to sell products. I worked there many years ago in their industry team and the license always won over the solution. It’s in the DNA.
They do make some great products. We are a top-tier Microsoft AI partner and we deploy them in our engagements.
But AI is not about software products. It's so far away from what most businesses need that its like trying to sell them a chocolate eclair to hammer in a nail.
AI transformation starts with talking about what a business is trying to achieve. Most of the businesses I meet need help understanding the opportunity; not software demos and product pitches.
Tools come later, much later, in the sales cycle. You do need technology of course, but it's not the lead item in the news story.
I suspect this is the reason why companies are struggling to adopt Copilot. They have thrown a tool in as part of a licensing agreement and expect it to just work.
Copilot is a very powerful tool but you don’t need a tool: you need a partner that can help you map a business transformation.
Business first.
Technology second.
If you want to make GenAI work properly in your business then drop me a line. We won't talk about products.



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