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How can everyday business interactions be improved with AI?

  • Writer: Neil Marley
    Neil Marley
  • 4 days ago
  • 2 min read

As I interact with businesses in my day-to-day life, I see so much opportunity for them to transform.


As a case in point, I had a disappointing experience with WeBuyAnyCar.com this week and it could have been so much better.


You may not be surprised to hear that the offer I got on arrival was not the offer made via the original enquiry. My car was rated Grade 3, and one of the reasons given was that it did not have <5k miles, despite giving them the mileage (68k) on the original enquiry. I was never going to get the advertised price. This sort of thing really winds people up and affects the brand.


I also witnessed a genuinely bizarre moment where the agent filmed me revving the engine for 5 seconds at 3k RPM, and then he sent that video off to an engineer in the ether to approve. One wonders what noises there were looking for. Perhaps an OBDII ECU download would be better?


There is a huge opportunity to use data to beat the competition and it does not mean pushing an inflated price. Instead, publish your actual offer/buy rates and focus on them getting to >99% and beating the competition there.


People will drive 30 miles for that kind of performance and if that is true, you will need less sites. You can then centralise the buying process in hubs and use less people but with more skill and training. Hey, you could give people a cup of coffee while they waited and make the process more enjoyable.


This is the type of transformation that gets us excited at Neologik. If the MD at WeBuyAnyCar wants to talk then would love to do that. Paul MacMahon?


Meanwhile I've got a lovely 2014 BMW 640d GranCoupe with full BMWsh for sale, anyone interested? :)


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