Can AI truly be creative or does it only remix existing ideas?

AI only re-uses things that are out there. It's not creative. It can't cope with the demands of a complex ideation process.

The history of human creativity is stuffed with so much re-use, it's quite a comical view to adopt.

From Bridget Jones's Diary, a copy of Jane Austen, to Roger Sanchez sampling one verse from a 70s song from legendary Toto, the world is full of slightly tweaked copies. There are only so many words, notes and pixel colour values.

Creativity is not desirable in most businesses. It is welcome is some very specific areas (R&D, Marketing and others) but the bulk of business process is ideally entirely consistent. This consistency reduces risk and cost, increases scale and lowers the complexity bar for humans.

DM me with the biggest constraint in your business (revenue, cost, risk) and let's imagine the question in the frame of AI.