What patterns emerge when meeting mid-market prospects about AI adoption?

As I meet more and more prospects in the mid-market, I see similar patterns.

One of these is the lack of a CRM tool. There is often something else acting in the role (a spreadsheet or a highly customised application that was first designed to do something else).

If you want to get insights on your customers (and you do) then you should think about getting a solution that is designed for the purpose, and can form the data foundation of your AI future.

There are lots of good, cheap, flexible CRM tools out there for the smaller businesses. We use Pipedrive and it works for us.

If you want to get AI level customer insight it might be time to look at CRM, not as an application but as a data source.